THE BORDER BETWEEN BUSINESS INTELLIGENCE AND PSYCHOLOGY- SEGMENTATION BASED ON CUSTOMER BEHAVIOR

In today’s economy, marketers have been facing two challenging trends: fierce competition between companies offering essentially similar products, and dealing with customers that are increasingly informed and demanding, but less and less loyal. Under these conditions, it has become imperative for managers and for marketing professionals to invest in business intelligence in order to find patterns in the consumers’ behavior that could predict their future buying decisions. In this report we have presented how Decision Support Systems, data analysis and customer segmentation can help companies to know their customers better in order to predict (and influence) their future actions. At the same time, we have argued that Business Intelligence should meet psychology and neurology halfway, and accept that there is a very high emotional subconscious component that produces a high degree of unpredictability in consumers’ behavior.DSS, business intelligence, consumer behavior, segmentation, buying decision process

DATA WAREHOUSE AND BUSINESS INTELLIGENCE STRATEGIES AND TRENDS

In recent decades following the evolution of information technology, decision support systems have played an important role by presenting the necessary information resulted from the operational systems processes. By continuing improvement of the methods as well as the contribution of technological advance the applicability of decision support systems is now generalized and has reached the status of complex systems of business intelligence. Business Intelligence is about creating intelligence about a business based on a cyclic flow which consists of capturing, analyzing, planning and implementation resulting in streamlining the organization.Decisions, DSS, Data Driven, Business Intelligence, Data Warehouse

THE BORDER BETWEEN BUSINESS INTELLIGENCE AND PSYCHOLOGY- SEGMENTATION BASED ON CUSTOMER BEHAVIOR

In today’s economy, marketers have been facing two challenging trends: fierce competition between companies offering essentially similar products, and dealing with customers that are increasingly informed and demanding, but less and less loyal. Under these conditions, it has become imperative for managers and for marketing professionals to invest in business intelligence in order to find patterns in the consumers’ behavior that could predict their future buying decisions. In this report we have presented how Decision Support Systems, data analysis and customer segmentation can help companies to know their customers better in order to predict (and influence) their future actions. At the same time, we have argued that Business Intelligence should meet psychology and neurology halfway, and accept that there is a very high emotional subconscious component that produces a high degree of unpredictability in consumers’ behavior

ESD - FUNCTIONAL CLOTHING

The functional clothing represents a sustainable development direction of in the field of technical textiles, a bridge between various activity domains, a solution to user’s complex requirements. The research and development potential in the field is supported by the new fibers/ yarns generation, the new technologies and the market niches, as well. Protective clothing is now a major part of textile classified under technical textile. Protective clothing refers to the garment and other fabric related items designed to protect the wearer from harsh environmental effects that results in injuries or death. The innovation, as a result of convergence processing technologies, consumer demands and what is viable on the market, defines the personal protective equipment field. In this article, we present the work of an ESD protective clothing development. Therefore, it has been applied a modern knitting technology, on 7E and 12E STOLL machines, using cotton and wool yarns as base yarn and conductive yarns for plaiting structures. Also, the optimal parameters establishment and the functional requirements are aspects of the research activity performed. The experimental models have been conducted in order to demonstrate the design concept used and choosing the optimal variant. The characterization of the developed experimental variants took into account the evaluation of physico-mechanical and electrical characteristics. From the electrical point of view, the variants have been mainly evaluated through “point to point” method in terms of electrical isolation efficiency dimensional changes analysis

Total Economic Value of Natural Capital – A Case Study of Piatra Craiului National Park

In the last two decades different methodologies for assessing the economic implications of protected areas have been developed within the framework of “Total Economic Value”, taking into account not only goods and services that have a price and a market but also those not priced or marketed. The present paper, by using a number of recognized methodologies applied by environmental economists around the world, estimates the economic value of ecosystem services of Piatra Craiului National Park, in one of the first attempts to frame ecosystem services valuation in Romania. The approach and results include a benefit distribution analysis, for both the economic sectors and the groups of beneficiaries. Even if the data are not comprehensive and depend on several assumptions, the paper provides very important practical and policy-relevant information on the economic value of Piatra Craiului National Park, in an attempt to stimulate increasing of the budgetary allocation and economic policy priority for protected areas in Romania